![]() These laws were designed to protect users from spam and give them more control over how they communicate with brands through email marketing. Why is it important to include an unsubscribe link? An unsubscribe link is required by lawĬanadian Anti-Spam Legislation, or CASL as it is more commonly referred to, prohibits sending emails without the user’s permission and requires an unsubscribe link in every email. ![]() It is usually located in the email footer and redirects users to the unsubscribe page. Unsubscribe links are easy to create in Microsoft Outlook! We walk through how to create an unsubscribe link and why you might need one in this blog. An unsubscribe link allows subscribers to stop receiving emails from a particular email address or business.
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